filters included in the online store

Product filters are the most important element that determines the usability of an online store's site, which affects both conversion and profitability. They are available on almost any website that sells products and services. Let's list which filters are important for the convenience of customers.

The most important filter for most buyers is price: when buying products, people estimate their budget and try to fit the purchase into this amount. Almost 90% of online stores have a price filter, and the audience is used to finding it on any site.

The most important filter for most buyers is price: when buying products, people estimate their budget and try to fit the purchase into this amount. Almost 90% of online stores have a price filter, and the audience is used to finding it on any site.

This filter is absent in more than half of online stores, although almost half of customers pay attention to ratings when choosing products.

This factor is important when choosing clothes, shoes, accessories, interior items, goods for children, and sometimes even for household and digital appliances. A color filter is also useful.

Price

Many customers are critical of the size of their products, whether it's clothing, furniture, or gadgets. These metrics can and should also be filtered, thereby narrowing the search.

For some customers, it is important to find a certain brand of product: this also happens with clothing, appliances, and, for example, jewelry or baby food. The corresponding filter in the catalog also turns out to be convenient, although more than a quarter of online stores neglect it. And this is not very good from the point of view of competitive advantages, since when you scroll through the catalog for a long time in search of products of a certain brand, the user is not likely to go to another site.

There are other, more highly specialized filters for each category: for example, for products for children, this is age, for books-authors and genres. But if you decide to create an online store with any products, the five filters listed above are most in demand, no matter what you sell.

There are hundreds of tools on the market that promise to turn your site into a sales machine. The potential benefits may seem enormous, but the number of options is simply frightening. It is better to start with the main ones. With what — we understand together with the marketing automation center

The gold standard of upsell in ecommerce is, of course, product recommendations. According to Barilliance Research, they bring online stores up to 31% of revenue. In general, there is a lot of research on which blocks to place on which pages for maximum conversion in sales. We once wrote a big article about this, too. Read it if you're interested.

Brands

Personalization. Your site should automatically adapt to each customer — offer the products that are right for them. From our experience, we can say that this increases the conversion rate to sales by 18% or more.

Customization. When choosing a tool for your site, consider the possibility of conducting A / B testing — this will allow you to choose the best option. Also pay attention to scenarios: ideally, you can choose which products to show to different segments, and manually enable the necessary filters.

Let's face it: ecommerce search isn't easy. It is naive to expect that a universal keyword-based system will leave a pleasant impression on your site's visitors. If someone types a request, it means they already know what to look for — this is hot traffic. It will be a shame not to convert it into a purchase, just because your search doesn't understand the typos.

Adjust to your business needs — for example, show more popular or margin products.

Understand queries with errors, typos, Latin layout, synonyms — and suggest similar products if something is missing.

Take into account the industry so that you can search in the bookstore by publisher, and in the fashion segment-by size.

At the same time, as a business owner, you should be able to analyze query statistics in order to respond to them

Every month, search accounts for 18.5% of all orders — which is 10% of revenue.

Promo codes — to motivate you to buy and work with abandoned shopping carts. Important: Don't force users to copy promo codes or, God forbid, enter them manually.

The next level of email marketing is email chains that smoothly lead the customer to the purchase. You can use them to divide your audience into smaller segments, which means you can improve personalization. In this way, you can reactivate customers, work with abandoned shopping carts, and report that the product is back in stock.